Our team at Picnic Table Video Productions has extensive experience with our craft, and we have made our fair share of mistakes as we learned. Of course, every mistake is a chance to improve one’s results in the future, so we thought that we would share a few of lessons learned here. In this article, we’ll go over three common video production mistakes that our team sees in order to help you avoid them.
- No Plan. One mistake that many people make when it comes to video production for their business is not having a plan or outline in mind before they begin. You need to pin down what you want your video to communicate ahead of time so that you can focus your production team’s energy on achieving that vision.
- No Focus. Another mistake that people often make in video production is not keeping the video focused enough—we don’t mean the focus of the camera but the focus of the messaging. The biggest culprit in this situation is the temptation to include as much detail as possible, which frequently devolves into adding a bunch of irrelevant fluff that obscures the core message. We encourage you to home in on the one main takeaway you want to give your viewers in order to keep your video on-track.
- No Call to Action. Lastly, many people new to video production fail to include a call to action at the end of their videos. Market research consistently shows that promotional videos are much more persuasive when they tell the viewer directly what they should do–for example, many commercials end with “give us a call” –so make sure to leave the viewer with a clear next step.