A commercial video is an advertisement that offers your customers an idea of what your company does. They can be viewed on television, social media, or even through emails. They are great for engaging potential customers and introducing them to your business. Here are 4 advantages of commercial videos.
- Customers Are Watching Videos. Studies have shown that people prefer videos over print. Commercial videos can get your message across in 30 seconds, which is much preferred over reading an entire article. Videos also engage multiple senses at once with both vision and sound. Connecting these senses at the same time creates an engaging and emotional experience for your viewer.
- Videos Are Easily Shared. Not only are people watching videos, but they are sharing them. If your viewers find a video to be interesting or informative, they will share it on social media. Did you know that there are over 2 billion video views on Twitter each day? And that is just one social media site. Commercial videos are so effective at reaching a broad audience of people.
- Videos Are More Relatable. Commercial videos’ ability to connect to the emotions of your customers can help you create a more solid relationship with them. Videos help your customers get to know your brand and build their trust in you. They are more than just a sales pitch; they have emotional impact and can start important conversations.
- Search Engines Favor Videos. Search engines value content that is engaging and informative. Video content will often be listed higher on the rankings page of a search engine for this reason. So, using videos on your website, adding them to a blog, or posting them on social media will increase the likelihood that your customers will find your business when searching for information.
If you are ready to take the next step and create commercial videos for your business, we are here to help. At Picnic Table Video Productions, we produce stunning video content tailored to fit you and your organization.