How to Create Unforgettable Event Videos

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Here at Picnic Table Video Production, we want to help you create event videos that will effectively capture the spirit of your event, whether for promotional purposes or as a memento. To that point, in this article, we will be going over a few tips for how to make your event videos truly unforgettable.

How to Create Unforgettable Event Videos

  • Build a Narrative. In order to make your event video stick in your viewers’ minds, you will need to create a memorable and compelling narrative. The story doesn’t have to be long or complicated, but it does need to have a beginning, middle, and end, with a clear narrative arc. You can find this kind of storytelling in most commercials, with the story boiling down to the main character feeling dissatisfied in some way, then buying the product and feeling better.
  • Make the First Three Seconds Count. When writing, it’s important to make the first line stand out, as it needs to hook the reader into the story and prompt them to keep reading. A similar principle holds true in video production–the first three seconds need to hook the viewer and motivate them to watch the whole thing. Our team has extensive experience in the world of video production, so you can count on us to make sure that your video starts off strong.
  • Keep Your Branding Consistent. Lastly, in order to make your event videos truly memorable, you need to keep them consistent with the rest of your brand. The idea is to get your viewers to integrate the narrative you present in the video into their overall conception of your brand, so you need to stick to your brand identity in order to build that association.