Key Principles of Effective Marketing Videos

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Here at Picnic Table Video Productions, we want to help you create the perfect videos to promote your brand and products. Our team has extensive experience in marketing and video production, so you can count on us to deliver the top-notch results you need. In this article, we’ll go over a few key principles we use to create our marketing videos in order to make sure that they are as effective as possible.

Key Principles of Effective Marketing Videos

  • Engaging the Senses. One of the advantages that marketing videos have over other marketing media is that they engage multiple senses at once. Instead of reading static text, your audience will be able to look at dynamic visuals and listen to the associated sounds. The key to creating effective videos is to engage the senses purposefully to elicit the desired response from the viewers.
  • Providing Demonstrations. Another key to making your marketing videos successful is to clearly and concisely convey the information you need the audience to have about your company or product. To get your point across more effectively, our team recommends providing a visual demonstration of how the product works or using visual imagery to convey the types of associations you want people to have with your brand.
  • Getting Emotional. Lastly, in order for a marketing video to be truly effective, it needs to draw on the viewers’ emotions. You want your audience to associate your product with positive feelings, and you can use your videos to create narratives that prompt those feelings.