Why Are Marketing Videos So Effective?

HomeBlogWhy Are Marketing Videos So Effective?

Marketing videos have quickly risen to the top of the list of effective marketing strategies. Companies are quickly creating videos to share their products and interact with customers. This surge in popularity is because marketing videos can be very powerful. So, why are marketing videos so effective?

Why Are Marketing Videos So Effective?

  • Consumers Prefer Videos. Research shows that most people prefer to watch a quick video over reading an article or email. Our society values being able to gather information quickly, and videos are a great way to do that.
  • Videos Have Many Benefits. Marketing videos are useful for more than just brand awareness. They not only create customers, but they also help you to connect and support your consumers with a personalized customer experience. From support videos to customer stories, your viewers can feel connected to your products and organization.
  • Videos Are Easy to Share. If viewers find your video useful or interesting, they will share it on social media. Marketing videos can create conversations about your products and services on many different social platforms.
  • Search Engines Love Videos. Search engines want content that will engage their users. The algorithms of search engines place video content higher on their ranking pages. Using video will increase the likelihood that customers will find your message when searching for information.
  • Videos Convey Information Quickly. Your viewers will appreciate the quick distribution of information in your video compared to the time of reading written words. Using sound and sight, your message can be concisely shared in just a few seconds.
  • Videos Are Relatable. Videos will create trust in your brand. They allow you to connect with your viewer in a unique way and build credibility. Creating more videos allows your customers to get to know your business and message and create a connection with it.

We live in a fast paced world where information can be quickly gathered and shared. Using marketing videos will take advantage of this reality and help your business or organization to be more effective at reaching your target audience. At Picnic Table Video Productions, we can help you create engaging marketing videos to make your company stand out.